In the ever-evolving landscape of digital marketing, a new player has emerged, disrupting traditional strategies and captivating the attention of both consumers and brands alike. Non-Fungible Tokens (NFTs) have taken the world by storm, not only as a medium of digital art ownership but also as a groundbreaking tool in the arsenal of modern marketing. In this article, we will delve into what NFT marketing is, why NFTs are crucial in marketing, how brands are leveraging them, and how businesses can embark on their NFT marketing journey.

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